Case Study
Winning contracted rotary EMS enquiries before the tender closes
Illustrative engagement profile. A helicopter emergency medical services (HEMS) operator sells to health districts, insurers and aero-medical charities, not page visitors. This profile models how OTGM runs that class of engagement: Part 138 capability evidence, fleet-per-type enquiry pages, and tender-grade routing, with every contract enquiry tracked from landing page to CRM.
The challenge
What HEMS rotary operator needed to solve
Emergency medical contracting is a procurement sale with regulators, insurers and shift logistics in the mix. A rotary EMS operator's digital face has to answer the buyer's real questions - aircraft capability, crewing, Part 138 scopes, medical integration and response economics - before the tender conversation ever happens.
Our approach
How the engagement was delivered
Capability architecture
Fleet, crewing and Part 138 operational scopes structured as page-level evidence: capability per aircraft type, medical fit-out standards and response coverage, each written for a tender evaluator rather than a brochure reader.
Buyer-intent search
Contract-bearer searches - health districts, insurers, aero-medical charities - mapped against aviation narrow query volumes: capability terms, geography and airframe types, with paid activation timed to RFQ windows.
Tender-grade enquiry routing
Every enquiry lands in the CRM graded by mission type and fleet fit, with the response path owned by the operator ops team - the buyer is a procurement officer, not a brochure visitor.
Timeline
Illustrative cadence - technical build 6-8 weeks, capability pages live inside the first quarter, enquiry tracking from day one.
Illustrative profile
What the model produces
Illustrative engagement profile: a sector playbook modelled on how OTGM runs this class of engagement. Planning bands, not a named client's published outcome — named case studies carry the verified numbers.
Modelled
Planning bands, not client results
This entry is labelled illustrative: it shows the method and the outcome bands OTGM plans against on comparable briefs. It publishes no client numbers.
60-90 day
First-visibility band
Where capability terms and local coverage typically move inside the first two quarters on comparable briefs.
Grade
Enquiry quality gate
Enquiries graded by mission type and fleet fit before ops sees them - tender enquiry volume is only meaningful next to fleet coverage.
Tracked
Contract enquiries, end to end
Landing-page-to-CRM tracking wired so capability-term performance maps to tender enquiry volume, not form fills alone.
Your sector
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More proof
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