Built for aviation businesses where credibility decides the sale.

Joey founded Off The Ground Marketing in 2018 with one goal: give aviation businesses the same quality of digital marketing as any major brand — without the agency overhead or the generic content that comes from working with people who have never set foot in a hangar.

Joey is a commercial pilot and CASA Grade 2 flight instructor, and spent several years as the general manager of a flight school before building the agency — which means when he writes about flight school marketing, charter operations, or FBO positioning, he is writing from the inside. He has run the P&L, hired the instructors, chased the CASA audits, and personally answered the discovery-flight phone. He understands Part 61, Part 141, Part 135, and the operational realities of running aviation businesses under CASA, FAA, CAA, and EASA regulatory frameworks.

Before aviation, Joey spent several years at the highest levels of Australian political digital communications, including the Office of the Deputy Prime Minister. That background in high-stakes, research-driven campaign strategy now goes directly into how he builds marketing programs for aviation clients across enterprise drone services, aircraft management, MRO, and aerospace.

The wider team is aviation-native too. Every person on OTG's content, SEO, PPC, and design side holds an aviation background — whether that's flight training, airline ops, drone operations, or aerospace supply-chain work. No handoff between a marketer writing copy and an operator checking it — the operator is writing it.

OTG now serves aviation businesses in Australia, the United States, the United Kingdom, Canada, and New Zealand — building topical authority, strengthening search visibility, and generating qualified enquiries across every major aviation sub-sector.