We run two practices. The marketing practice helps you grow. The compliance practice keeps you audit-ready.

Because the wedge is the same. To do aviation marketing well you have to understand Part 141, Part 142, Part 145, the difference between a discovery flight and a trial introductory flight, the regulatory pressure your buyer is under. Once you operate at that depth, compliance documentation work is a natural extension — you already know the regulatory landscape and the operator buyer. Joey Pehrson is a commercial helicopter pilot and Grade 2 flight instructor; the compliance practice came from carrying CBTA mapping by hand for months at a previous Part 141 operator. The marketing practice and the compliance practice serve the same operator, from the same depth.

Bespoke aviation consultants work phone-quote, multi-month engagements without public pricing. The compliance practice here is productised — fixed-fee, public pricing, 7-15 business day delivery on each pack. AI does the data assembly (parsing MOS units, populating MAAT templates, drafting hazard registers); an instructor reviews every artefact and signs the defensibility declaration. Bespoke consultants do similar work; the speed, transparency, and cost profile are different.

AI does the data-assembly work — parsing CASA-published structures into machine-readable form, semantic-matching lessons against competencies, drafting Planning Matrix rows, flagging coverage gaps, populating MAAT templates. An instructor (commercial pilot + Grade 2 flight instructor) reviews every output, calibrates the rubric to your operation, resolves edge cases, and signs the defensibility declaration. You receive instructor-signed work with AI acceleration on the inside. This pattern is intentionally different from the marketing-side AI work — for compliance, the instructor signature is the trust anchor.

Yes — and it is the most cost-efficient way to engage. Operators who take an aviation SEO retainer alongside a CBTA Pack or CASA Documentation Pack get a 10% bundle discount on the one-time compliance fee. The marketing side compounds month-to-month; the compliance side gets you audit-ready and SMS-mandate-aligned. Operating both sides through one accountable relationship means less context-switching for you and tighter coordination on regulatory-sensitive marketing claims.

No problem — the marketing practice has been running aviation-specialist engagements since OTGM started. See /services for the marketing scope. The compliance practice is offered alongside because the operator buyer often needs both eventually; you take only what you need.

Equally fine. The CBTA Pack and CASA Documentation Pack are standalone engagements. Many operators take just the compliance pack the first time, then add marketing later when they need to grow enrolment or charter volume. The compliance work does not require any marketing engagement to start.

CBTA Pack Tier 1 (single licence or rating): 5-7 business days from intake. CASA Documentation Pack Tier 1 (single regulatory part): 7-10 business days. Multi-part / multi-licence engagements: 10-15 business days. Bundled engagements: 15-20 business days for the compliance side, with the marketing retainer starting in parallel. Rush turnaround (5 business days for Tier 1 compliance packs) is +25%.

Defensibility is the design goal of every pack. Every artefact is signed by Joey Pehrson — commercial pilot, Grade 2 flight instructor — and assembled in inspector-readable order, aligned to CASA Surveillance Manual Annex 21 (the document CASA surveillance staff use when auditing Part 141 / 142 holders). The Audit Defence Pack add-on (available on every tier) includes a single PDF with a signed mapping declaration designed for hand-over at the start of a CASA Surveillance event. Joey personally did this work by hand at a previous Part 141 operator, so the deliverables are calibrated to what surveillance reviewers actually want to see.

The 2 December 2026 deadline marks the end of CASA EX73/24 SMS exemptions for air transport operators — meaning Parts 119, 121, 133, 135, and 138 (Part 91 also has general operating rules). Documentation submission deadline for affected operators is 1 September 2026. SMS lives inside those operator-class Parts of CASR — there is no "CASR Part 100". Every affected operator needs a documented SMS framework: safety policy, accountabilities, hazard identification register, risk assessment matrix, change management, safety assurance, safety promotion. The CASA Documentation Pack ships SMS templates aligned to the Part 119/121/133/135/138 transition. Operators starting now have time. Operators waiting until mid-2026 are running the deadline.

No — only the ~15 of Australia's flight schools that are also RTO-certified (delivering AVI training package qualifications under ASQA Standards) need the RTO Overlay. It cross-maps each CASA competency to the corresponding AVI training package element so a single assessment satisfies both regulators. Available as a Tier 3 add-on on the CBTA Pack at +$2,500 AUD per AVI qualification mapped.