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Press & Media

Aviation marketing agency news, case-study reports, and media coverage.

Press releases and journalist-facing references for Off The Ground Marketing — the aviation-only agency founded in 2018 by Joey Pehrson, an active helicopter pilot, CASA Grade 2 flight instructor, and former general manager of a flight school. All figures cited in releases are verifiable against named-client case studies on /work.

Independent aviation press reference

Business Airport International · 6 August 2024

Why a strong brand identity is essential to the success of an FBO

The feature quotes Joey Pehrson as managing director of Brisbane-based Off The Ground Marketing on FBO brand identity, customer experience, market research, feedback, and aviation content.

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Brisbane Aviation Agency Launches Free CASA SMS Readiness Checker Ahead of December 2026 Deadline

Seven-question diagnostic targets Part 119/121/133/135/138 operators facing the 1 September 2026 documentation submission window

Off The Ground Marketing has published a free Safety Management System readiness self-assessment for Australian air transport and aerial work operators affected by the expiry of CASA EX73/24 on 2 December 2026. The tool scores documentation maturity against the ICAO Annex 19 / CASR Part 119 four-pillar framework and surfaces the gaps operators must close before the 1 September 2026 submission deadline.

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Founded by a CASA Grade 2 Instructor, This Aviation Marketing Agency Cut Charter Ad Costs 97%

Aviation Marketing Agency Reports 13x Enquiry Growth for a UK Flight School

Off The Ground Marketing publishes its first consolidated case-study report: 13x enquiry growth for UK flight school Solid Ground Aviation, a 97% cost-per-lead reduction for North American charter operator J2 Air, and 22 of 26 tracked Cascade Air keywords in the top 3 across Southwest Washington.

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Press contact

Journalists, editors, and trade press writing on aviation marketing, flight school operations, charter operator commercial models, or aviation digital strategy are welcome to reach the agency directly for interviews, data verification, or founder commentary.

info@offthegroundmarketing.com →