Founded by a CASA Grade 2 Instructor, This Aviation Marketing Agency Cut Charter Ad Costs 97%

Off The Ground Marketing, a specialist aviation marketing agency headquartered at Archerfield Airport in Brisbane, Australia, has published a consolidated case-study report documenting client performance across flight school and charter operator engagements. Recorded outcomes include a 97% reduction in cost-per-lead for charter operator J2 Air (from $180.00 to $4.20), 13x enquiry growth across flight school clients, and a PageSpeed score increase from 32 to 97 on a remediated client website.

The report is the agency's first consolidated performance publication since founding in 2018 by Joey Pehrson, an active helicopter pilot, CASA Grade 2 flight instructor, and former general manager of a flight school.

The published figures cover two service categories: flight school marketing and charter operator marketing.

For J2 Air, the agency rebuilt the operator's paid acquisition funnel and reduced cost-per-lead from $180.00 to $4.20 inside a single campaign period — a 97% reduction. Across flight school clients, enquiry volumes grew 13x against pre-engagement baselines. Multiple client websites reached first-page Google rankings within 90 days of engagement.

The agency attributes the outcomes to operational fluency with the aviation sector: pilot-led brief writing, sector-specific keyword research, and direct familiarity with how flight schools, charter operators, and aircraft management firms convert enquiries into customers.

Joey Pehrson founded Off The Ground Marketing in 2018, operating from Archerfield Airport. Before founding the agency he served as general manager of a flight school, running the operational side of a Part 141 / Part 61 training business — student acquisition, instructor scheduling, aircraft utilisation, and the day-to-day commercial work of converting enquiries into solo flights and licensed pilots. He holds a CASA Grade 2 flight instructor rating — one of the higher instructional ratings issued under Civil Aviation Safety Authority standards in Australia — alongside an active helicopter pilot licence. The combined operator and pilot background shapes how the agency briefs campaigns and positions clients in competitive search and paid media environments.

The agency serves aviation operators across multiple markets, with active engagements in Australia, the United Kingdom, Ireland, Germany, the Netherlands, France, the United States, Canada, New Zealand, and the United Arab Emirates. Engagements span flight school marketing, charter operator marketing (Part 135), aircraft management marketing, FBO and MRO positioning, enterprise UAV and drone services go-to-market work, aerospace aftermarket lead generation, and avionics dealer marketing.

The vertical focus — aviation only — affects how campaigns are structured. Flight school marketing operates against frameworks including CASA Part 141 and Part 142 in Australia and FAA Part 141 and Part 142 in the United States, where advertising claims relating to training outcomes must be substantiated under aviation authority guidelines and applicable consumer law. Charter operator marketing turns on regulatory distinctions between air operator certificate holders and booking intermediaries, which determine how services can be described across paid search and organic channels.

The case-study data is published on the Off The Ground Marketing website at /work and is available to aviation operators evaluating their digital marketing options. The agency has indicated the report is intended to provide prospective clients with verifiable reference points rather than indicative projections.

Off The Ground Marketing is an aviation marketing agency headquartered at Archerfield Airport in Brisbane, Queensland, Australia. Founded in 2018 by Joey Pehrson — an active helicopter pilot, CASA Grade 2 flight instructor, and former general manager of a flight school — the agency works exclusively with aviation operators, including flight schools, charter operators (Part 135), aircraft management firms, FBOs, MROs (Part 145), enterprise UAV teams, aerospace aftermarket suppliers, and avionics businesses. Active markets include Australia, the United Kingdom, Ireland, Germany, the Netherlands, France, the United States, Canada, New Zealand, and the United Arab Emirates.