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Aviation Marketing Blog & Research
189 articles on aviation SEO, content strategy, and growth for flight schools, charter, aircraft management, enterprise UAV, and aerospace teams.
Latest articles
CASA SMS Mandate December 2026: What AU Operators Need to Know
From 2 December 2026, the CASA EX73/24 Safety Management System exemptions end for AU air transport and aerial work operators under CASR Parts 119, 121, 133, 135, and 138. Documentation must be submitted to CASA by 1 September 2026. Here is what the framework actually requires, the realistic cost and timeline ranges, and what to do in the next 30 to 90 days if you have not started.
AI in Aviation Marketing: 3 Use Cases That Actually Work (And The Risks That Matter)
Charter quote-response automation, flight school discovery flight follow-up, drone services RFP drafting — the three AI marketing use cases delivering real ROI for aviation operators in 2026. Plus the regulatory hallucination risk worth managing.
Aviation SEO Audit Checklist: What Operators and Schools Should Actually Be Checking
The audit framework that catches what generic SEO audits miss for aviation businesses — regulatory-vocabulary coverage, aircraft-type inventory, AI-search readiness, and operator-specific citation networks.
What Corporate Flight Departments Expect From FBOs — And How Your Marketing Should Reflect It
The customer choosing your FBO is the flight department coordinator, not the principal in the cabin. Here is what they actually filter on — and how your website, GBP, and sales materials need to reflect it.
Aviation SEO: How Aviation Buyers Actually Search
Aviation SEO does not work like generic digital marketing. Here is what we have noticed actually moves rankings for flight schools, charter operators, MROs, and drone companies — including how AI search and answer engines are changing the picture in 2026.
Aviation Website Conversion Benchmarks — What the Numbers Actually Look Like in 2026
The cross-industry median conversion rate is 2.35 percent. Aviation websites typically convert between 0.5 percent and 2 percent. Here is what that gap costs and what the top quartile does differently across flight schools, charter operators, aircraft management, and MRO.
Flight School Student Retention — How to Keep Students Training When the Excitement Wears Off
70 to 80 percent of flight students never finish their licence. Here's how to build the communication and marketing systems that catch students before they drop out — and keep them training until they complete.