Flight school lead generation, built by a working CFI.

Two ways. First, the founder is a working CFI. Joey Pehrson is a commercial helicopter pilot and Grade 2 flight instructor based in Brisbane — he has signed off discovery flights, mentored first-solo students, and watched the funnel from the operator side. The mechanics we ship are calibrated by someone who instructed; not by a marketer who got a private pilot rating to write copy. Second, the pricing is public. You see the tier, the inclusions, and the dollar figure on this page before you submit anything. No required strategy call to receive a quote.

No. The three pricing tiers are listed below — Foundation ($1,500 USD/mo), Standard ($2,500 USD/mo), Heavy ($4,000 USD/mo). The enquiry form below is async — fill it in, and we reply within one business day with a tier recommendation and a 30-minute intake call slot. The call happens after you have already seen the scope, not before. If you prefer to talk first anyway, the longer /contact form is the path for that.

Five mechanics that move flight school enrolment: (1) Local SEO covering "flight school [city]" plus suburb-level pages within a 60-minute drive of your base. (2) Google Ads on high-intent terms like PPL [city], learn to fly [city], discovery flight [city]. (3) Structured open days — paid landing page, attendee retargeting, 4-week promotion window, time-limited enrolment offer. (4) Discovery-flight conversion funnel — pricing transparency, instant-booking integration, 48-hour CFI follow-up sequence, retargeting for the ones who flew but did not enrol. (5) Retention discipline — 14-day inactivity check-in from the assigned CFI before students make the mental decision to quit.

The industry baseline is roughly 20-40% discovery flight to enrolment. Our Cascade Air engagement saw a 4x lift in discovery-flight enquiries after we added pricing transparency to the pathway pages. The funnel has to be tuned for the discovery-flight transition specifically — that is the moment most enquiries get lost. If your school is running below 30% discovery-to-enrolment, that is the single highest-impact place to start. We diagnose it at intake and the Standard tier rebuilds it in the first 8-12 weeks.

Recommended starting budget is $2,000-5,000 USD/month in paid search spend on top of the retainer at Foundation or Standard tier ($5,000-10,000 USD/month at Heavy tier). Aviation cost-per-click in Australia runs $4-12 depending on search-term competitiveness. At the lower budget you are buying 200-500 qualified clicks per month; at the higher budget 500-1,200. We optimise the mix monthly based on what is converting through to discovery flight bookings.

Six-month minimum at any tier. The funnel ramps over the first 90 days; by month three the data tells us what is converting and what is not. Shorter engagements cannot reach steady-state. After the six-month minimum, the engagement continues month-to-month — cancel any time with 30 days notice. No long-term lock-in. No auto-escalating spend. The tier you sign for is the tier you stay on unless you ask to move up or down.

Monthly pipeline report covering: search visibility on target keywords, qualified enquiries from the website, discovery-flight bookings, discovery-flight to PPL enrolment conversion rate, and attribution back to the channel that generated each enquiry. The Standard and Heavy tiers add fortnightly or weekly pipeline calls. Quarterly business review compares results against the baseline we capture at intake — the same metrics, every quarter, no goalpost moving.

We can run standalone or alongside. If you already have someone doing your social and brand work, we typically split scope — they keep social and content, we run SEO + paid + open-day + discovery-flight funnel. If you have no one, we run the full stack. Either way, we will not duplicate work or get into a turf fight with an in-house person. We will tell you honestly at intake whether the engagement makes sense given what is already in place.

Yes — and it is the most cost-efficient way to engage. A funnel pushing traffic to a poorly-converting site loses money. Combining this lead-generation engagement with a Website Design build gets you a 10% bundle discount on the website fee. The two compose well: the website is the conversion surface, the lead-gen funnel is the traffic that fills it.

Yes. Australia is the primary market, but the funnel mechanics are the same in the US, UK, New Zealand, and Canada — local SEO, paid search, open days, discovery flight conversion, retention. The pricing tiers are USD. Search-term language adjusts to country (Private Pilot Certificate vs PPL, etc.), regulatory references adjust (FAA Part 61/141 in the US, EASA in the UK), and we honour the local competitor landscape. We will not run a US school against an Australian competitor by accident.