Flight school lead generation, built by a working CFI.

Two ways. First, the founder is a working CFI. Joey Pehrson is a commercial helicopter pilot and Grade 2 flight instructor based in Brisbane — he has signed off discovery flights, mentored first-solo students, and watched the funnel from the operator side. The mechanics we ship are calibrated by someone who instructed; not by a marketer who got a private pilot rating to write copy. Second, the pricing is public. You see the tier, the inclusions, and the dollar figure on this page before you submit anything. No required strategy call to receive a quote.

No. The three pricing tiers are listed below — Foundation ($1,500 USD/mo), Standard ($2,500 USD/mo), Heavy ($4,000 USD/mo). The enquiry form below is async — fill it in, and we reply within one business day with a tier recommendation and a 30-minute intake call slot. The call happens after you have already seen the scope, not before. If you prefer to talk first anyway, the longer /contact form is the path for that.

Five mechanics that move flight school enrolment: (1) Local SEO covering "flight school [city]" plus suburb-level pages within a 60-minute drive of your base. (2) Google Ads on high-intent terms like PPL [city], learn to fly [city], discovery flight [city]. (3) Structured open days — paid landing page, attendee retargeting, 4-week promotion window, time-limited enrolment offer. (4) Discovery-flight conversion funnel — pricing transparency, instant-booking integration, 48-hour CFI follow-up sequence, retargeting for the ones who flew but did not enrol. (5) Retention discipline — 14-day inactivity check-in from the assigned CFI before students make the mental decision to quit.

There is no single defensible universal rate: schools define discovery-flight cohorts, enrolment, time windows, capacity, and lead sources differently. Measure your own booked-and-flown cohort consistently, then compare channels and months on the same definition. The Cascade Air case study documents local-search visibility — 22 of 26 tracked keywords in the top 3 — rather than a universal conversion benchmark. At intake we audit both measurement quality and the booking-to-enrolment path before recommending where to intervene.

Recommended starting budget is $2,000-5,000 USD/month in paid search spend on top of the retainer at Foundation or Standard tier ($5,000-10,000 USD/month at Heavy tier). Click prices and available volume vary materially by country, airport catchment, season, and licence pathway, so we use current market forecasts for your actual locations instead of promising a fixed click total. We optimise the mix against qualified discovery-flight bookings and student starts.

Six-month minimum at any tier. The funnel ramps over the first 90 days; by month three the data tells us what is converting and what is not. Shorter engagements cannot reach steady-state. After the six-month minimum, the engagement continues month-to-month — cancel any time with 30 days notice. No long-term lock-in. No auto-escalating spend. The tier you sign for is the tier you stay on unless you ask to move up or down.

Monthly pipeline report covering: search visibility on target keywords, qualified enquiries from the website, discovery-flight bookings, discovery-flight to PPL enrolment conversion rate, and attribution back to the channel that generated each enquiry. The Standard and Heavy tiers add fortnightly or weekly pipeline calls. Quarterly business review compares results against the baseline we capture at intake — the same metrics, every quarter, no goalpost moving.

We can run standalone or alongside. If you already have someone doing your social and brand work, we typically split scope — they keep social and content, we run SEO + paid + open-day + discovery-flight funnel. If you have no one, we run the full stack. Either way, we will not duplicate work or get into a turf fight with an in-house person. We will tell you honestly at intake whether the engagement makes sense given what is already in place.

Yes — and it is the most cost-efficient way to engage. A funnel pushing traffic to a poorly-converting site loses money. Combining this lead-generation engagement with a Website Design build gets you a 10% bundle discount on the website fee. The two compose well: the website is the conversion surface, the lead-gen funnel is the traffic that fills it.

Yes. We serve flight schools worldwide. Australia, the United States, the United Kingdom, New Zealand, and Canada have dedicated market pages; every other region uses the global aviation-marketing page as its fallback. Search language, regulator references, currency, and comparison set are localised to the school rather than inherited from Australia.