Jet-A is the dominant commercial turbine-aviation fuel in North America, specified by ASTM D1655. Jet-A1 is the ICAO-standard variant used in the rest of the world, with a lower maximum freezing point (−47 °C vs Jet-A's −40 °C) suited to long-range international operations. Both are kerosene-based and chemically similar enough that most turbine aircraft can operate on either with no modification.
For Fixed Base Operators (FBOs), Jet-A pricing is one of the most-compared competitive dimensions. Pilots and flight departments routinely check published pump prices via FlightAware, ForeFlight, or the FBO's own fuel page before choosing which ramp to land at — especially for trip legs where a dollar per gallon difference translates to hundreds or thousands of dollars per stop.
Marketing implications for FBOs are specific: surfacing current Jet-A retail price, volume contract tiers, crew/owner discounts, fuel provider (Shell Aviation, Avfuel, World Fuel Services, Phillips 66), and whether the FBO accepts contract fuel through CAA, AEG, or Multi Service is a direct conversion driver. Pages that bury fuel data behind a contact form lose to pages that publish a live-updated fuel-price block.
Jet-A is also increasingly blended with Sustainable Aviation Fuel (SAF) at participating FBOs and airports — a growing buyer search term for corporate flight departments with ESG commitments.