Case Study
An aerodrome website that sells to tenants, pilots and aero-services at once
Illustrative engagement profile built on the Aerolight Airports brief. An airport's website has three buyers in one building: general-aviation pilots planning their next leg, hangar and lease tenants doing commercial arithmetic, and aero-service operators scoping what the field can support. This profile shows the page architecture OTGM built for that brief — one address, one audience per page.
The challenge
What Airport & aerodrome services needed to solve
Aerodrome buyers arrive mid-procedure: a pilot checking fuel and runway data, a hangar tenant comparing lease terms, an MRO scoping hangar space. Generic brochure copy answers none of them, so the engagement model starts with the questions each buyer type actually asks before it lands.
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Request ProposalOur approach
How the engagement was delivered
Buyer split architecture
One page per buyer type — pilot operations, tenant and lease enquiries, aero-services — each carrying its own evidence block, so nobody has to wade through another audience copy to find theirs.
Airside proof content
Runway/facility data, access procedures and on-field services written into the page text itself — the content a pilot or operator was going to phone to obtain.
Graded enquiry routing
Every enquiry form grades buyer type up front, so tenant leads, pilot question and aero-service scope requests do not land in the same undifferentiated inbox.
Timeline
Modelled cadence — architecture and buyer pages inside the first quarter, airside content publishing continuously, form routing from day one.
Illustrative profile
What the model produces
Illustrative engagement profile: a sector playbook modelled on how OTGM runs this class of engagement. Planning bands, not a named client's published outcome — named case studies carry the verified numbers.
Modelled
Planning bands, not client results
This entry is labelled illustrative: the method is the Aerolight Airports engagement model; the outcomes are the bands OTGM plans against on comparable briefs.
3 buyers
Three buyer paths, one address
Pilot, tenant and aero-service enquiries separated at the page and the form — the cheapest conversion fix an aerodrome site can make.
Local
Airside and geodata pages
Field data published as content answers the pre-phone questions buyers bring — the queries your home airport fields every week.
Graded
Buyer-type grading at the form
Tenant and lease enquiries are a different sale from pilot questions — grading at intake keeps both visible in the CRM.
Your sector
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More proof
Other aviation case studies
Your turn
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