Case Study
A flight-school funnel built around the discovery flight decision
Illustrative engagement profile built on the Aviators Inc brief. Flight-training enquiries are won or lost on the discovery flight: the site has to convert a browse-and-wonder visitor into someone who books a seat in the aircraft. This profile shows the page and funnel structure OTGM models for that brief — location and licence-path pages, instructor credibility content, and a paid search floor under the training intake seasons.
The challenge
What Flight training organisation needed to solve
Student pilots research for weeks — licence types, aircraft, instructors, cost — before their first touch. A flight school whose site answers the licence-path questions and books the discovery flight in two clicks keeps that research to itself; one that forces a phone call in the first visit hands the buyer to the school that answers faster.
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Request ProposalOur approach
How the engagement was delivered
Licence-path page architecture
A page per licence path and entry route — recreational, private, commercial and career-changer — each written for the questions that path's buyer actually types.
Discovery-flight conversion path
Instructor profiles, aircraft fleet and pricing transparency placed on the enquiry path to the discovery flight, with the booking form short enough to finish on a phone.
Intake-season paid floor
Paid search running under the enquiry seasons rather than flat all year — spend concentrated where training intakes actually happen.
Timeline
Modelled cadence — architecture and licence pages in the first quarter, conversion path live early, paid floor tuned across two intake cycles.
Illustrative profile
What the model produces
Illustrative engagement profile: a sector playbook modelled on how OTGM runs this class of engagement. Planning bands, not a named client's published outcome — named case studies carry the verified numbers.
Modelled
Planning bands, not client results
This entry is labelled illustrative: the method is the Aviators Inc engagement model; the outcomes are the bands OTGM plans against on comparable briefs.
Licence paths
One page per licence path
RPL, PPL, CPL and career-changer buyers search differently — path-specific pages keep each intent answering its own questions.
2 clicks
Discovery-flight booking depth
The discovery flight is the conversion — every page path keeps it within two clicks of the buyer's current question.
Seasonal
Paid timed to intakes
Concentrating paid spend on intake windows beats a flat always-on budget for the same annual spend.
Your sector
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See how we approach flight school marketing — positioning, SEO, website, and lead flow — on our dedicated sector page.
More proof
Other aviation case studies
Your turn
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