Case Study

Brisbane asset-finance brokerageAustraliaWebsite DesignAI Lead QualifierLead DeliveryTechnical Build

A new asset-finance website that screens every enquiry with AI before it reaches the broker

A Brisbane asset-finance brokerage structures truck, machinery and equipment deals across 40+ banks and lenders. We rebuilt its website as a live Next.js application with an AI step that profiles each enquiry before it reaches the broker, confirmed that every lead is delivered, and verified the live domain in Google Search Console. Asset finance is sold on speed and credibility, so the site checks deal fit (asset type, ABN age, documentation state) and puts the broker's own record up front.

Bab

New website live on the brokerage's own domainAI screens every enquiry before the broker callsEvery lead confirmed delivered

The challenge

What a Brisbane asset-finance brokerage needed to solve

Brokered finance is a speed game. A buyer who talks to three brokers buys from whoever comes back first with the sharpest questions. The job was to rebuild the brokerage website around qualification and credibility rather than a contact form, so the enquiries that arrive are ones the broker can write.

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Our approach

How the engagement was delivered

Rebuilt around two actions

A production Next.js build organised around the two actions that matter in asset finance, requesting a quote and calling the broker. Lenders, deal types and low-doc options are stated plainly instead of being held back until a form is filled in.

AI screening before the broker calls

An AI qualifier profiles each enquiry (asset type, trading history, documentation state) before it reaches the broker, so the follow-up call starts from a scored deal instead of a cold form submission.

Wired to the real pipeline

Lead delivery verified end-to-end through the transactional mail provider, production domain cut over from the previous host, and Search Console verified on the live domain. Every enquiry can be traced from landing page to inbox.

Timeline

Sep 2026: build, AI routes and lead delivery shipped and verified. Production domain cutover completed and Search Console verified on the live domain.

Results

What the work produced

Real engagement. The client's identity is withheld.

40+

Banks and lenders represented

The brokerage positions deals across 40+ lenders. The site says so because it is true of the business.

24-hr

Approval story on low-doc deals

The brokerage's own positioning, carried over to the rebuild: approvals on low-doc deals inside 24 hours, ABNs under 12 months accepted.

100%

Lead delivery verified

Every route a lead can take was verified in the transactional mail provider's event log at launch, so delivery is confirmed by evidence rather than assumed.

TBA

Enquiry lift, by design

The rebuild is live. Enquiry-volume results will be published when the tracking data supports a claim, the same standard applied to every case study above.

Your sector

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Your turn

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