The international student channel is gone. The domestic one needs rebuilding fast.

The standard SEO retainer is built for steady-state operators with stable demand. This is built specifically for schools that had 50-80% of revenue coming from international students and are watching that channel collapse — so we add paid search (Google Ads), open-day-as-a-service, and a retargeting funnel on top of organic local SEO. The urgency dictates a heavier early spend than the standard retainer.

The international student channel is in active collapse — 65% activity reduction reported, with ~$200M in industry value at risk. Schools have a 6-18 month window to rebuild domestic enrolment before fixed-cost pressure (aircraft leases, instructor salaries, hangar rent) forces consolidation. After that window, the schools that adapted are the ones that survived; the ones that did not are gone. The offer is designed for the window.

If you are already running on 90%+ domestic students, the standard SEO retainer is probably the better fit. This offer is calibrated for schools that need to shift the funnel composition, not optimise an already-domestic funnel. We will tell you honestly at intake which engagement makes sense for your situation.

We build the open-day landing page (with the structured-event mechanics that convert 20%+ vs near-zero for unstructured open days), run the paid promotion campaign for the 4 weeks leading up to it, set up attendee tracking and post-event retargeting, and provide the follow-up email sequence + CFI-call script for non-converters. You run the day itself — that has to be your team. We handle everything around it.

Recommended starting budget is $2,000-5,000 USD/month in paid search spend on top of the $2,000-4,000 USD/mo retainer. Aviation cost-per-click in Australia runs $4-12 depending on search term competitiveness. At the lower budget you are buying 200-500 qualified clicks per month; at the higher budget 500-1,200. We optimise the budget mix monthly based on what is converting.

Honest answer: if cash flow is already tight, the heavier spend tier is the right one to take, not the lighter one. The schools that under-invested in domestic acquisition during the international collapse window are the ones that did not survive. We can scope a smaller engagement focused purely on organic local SEO ($1,200-1,500/mo) if the budget genuinely is not there — but it ramps slower (6-9 months to meaningful enrolment uplift vs 60-90 days with paid acceleration).

We can run it standalone or alongside existing efforts. If you already have someone doing your marketing, we typically split scope — they handle social and brand, we handle the SEO + paid + open-day funnel. If you do not have anyone, we do all of it.

Monthly pipeline report covering: (1) search visibility on target keywords, (2) qualified enquiries from the website, (3) discovery flight bookings, (4) discovery flight to PPL enrolment conversion rate, (5) attribution back to the channel that generated each enquiry. Quarterly business review compares against the baseline we capture at intake.

Six-month minimum at the standard $2,000/mo tier. The time-bound urgency of the rebuild justifies the commitment — by month three the funnel has ramped, by month six the data tells us what is working and what is not. Shorter engagements cannot reach steady-state, which means we cannot do honest work.