Case Study
A production asset-finance site with a live AI lead-qualifier and verified lead delivery
Tinker Finance (tinkerfinance.com.au) is a Brisbane asset-finance brokerage structuring truck, machinery and equipment deals across 40+ banks and lenders. The rebuild shipped as a production Next.js app with an AI lead-qualifier that profiles each enquiry before it reaches the ledger, end-to-end lead delivery, and Search Console verified on the production domain. Asset finance is a speed-and-credibility sale: the site qualifies deal fit — asset type, ABN age, documentation state — and presents the broker's own record up front.
The build
The site we built for Tinker Finance.
The live homepage at tinkerfinance.com.au, captured from production — every training pathway, pricing detail, and booking step built to turn quiet research into real enquiries.
The challenge
What Tinker Finance needed to solve
Brokered finance is a speed game — the buyer who talks to three brokers buys from whoever answers with the sharpest questions first. The challenge: rebuild the brokerage digital face around qualification and credibility rather than a contact form, so the enquiries that arrive are ones the broker can actually write.
Our approach
How the engagement was delivered
Conversion-first rebuild
A production Next.js build structured around the two actions that matter in asset finance — request a quote and call the broker — with lenders, deal types and low-doc options stated plainly instead of hidden behind a lead wall.
AI qualification before the ledger
An AI qualifier profiles each enquiry — asset type, trading history, documentation state — before it reaches the broker, so the follow-up call starts from a scored deal instead of a cold form submission.
Wired to the real pipeline
Lead delivery verified end-to-end through the transactional mail provider, production domain cut over from the previous host, and Search Console verified on the live domain — every enquiry traceable from landing page to inbox.
Timeline
Sep 2026: build, AI routes and lead delivery shipped and verified. Production domain cutover completed and Search Console verified on the live domain.
Results
What the work produced
40+
Banks and lenders represented
The brokerage positions deals across 40+ lenders — the site says it because the business is it.
24-hr
Approval story on low-doc deals
The brokerage own positioning, carried on the rebuild: approvals on low-doc deals inside 24 hours, ABNs under 12 months accepted.
100%
Lead delivery verified
Every lead path was verified through the transactional mail provider event log at ship time — delivery asserted by evidence, not assumption.
TBA
Enquiry lift, by design
The rebuild is live; enquiry-volume results publish when the attribution data supports a claim — the same standard applied on every named case above.
Your sector
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More proof
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